If you are even remotely interested in Startup, off-late you’d be seeing a lot of posts on Startup related sites/forums about “failure”.
It seems to be in vogue now-a-days, kind of a competition, that who writes more about the “failures “or rather breaks (as it is called) more “failures”.
And the reasons is simple enough, it brings more eye-balls.
Have you ever wondered, why the best running soap operas of the world are always full of a sobbing story till the end, it is because, humans as per the tendency, are sadistic people. Well, of more than 6 billion people inhabiting this planet, there are bound to be exceptions, but more or less it is true.
The highest viewership shows are always the ones where people are bitching and back-stabbing each other (the so called reality shows), even though people know that they are staged, then why people still watch it and make it part of their lives?
It is because, a lot of gratification is obtained on learning that someone else’s life is more screwed marginally than theirs, even though it is a fictitious reality show.
So imagine the kind of gratification people will get when they know that someone screwed up big time in real life actually, and their miserable life is slightly better than the FUBARed guy.
And if you are a Startup related blog/site, what is more sobbing than writing about someone who fell flat…
That’s what basically happens with all the “Celebrating Failure” posts. It brings eye-balls to the blogs/sites and it brings some gratification to the miserable souls.
People who run such “Celebrate Failure” shows, would like to counter this by arguing that such posts are for the learning purpose of others, so that the same mistake is not repeated again by others, venturing on the startup path.
I’d like to question them one thing, how many lessons of such “un-sung” “celebrated failure” guys you even remember after a week? I am pretty sure, the editors themselves would not remember the names of such persons, forget their lessons.
Because, we have started celebrating failure by taking up wrong examples, like that of Steve Jobs failing at Next or for that matter, Inmobi starting out as a mobile SMS search engine.
The thing is that, their failure stories came up big time only after they became massive success or were on their path to become massive success.
Do you think anyone would have remembered even Steve Jobs, if he would have failed with Macintosh and then would have turned into obscurity, after writing posts and giving up lessons on “Why he failed”?
No one would have remembered him…
People remember him and his failures and his lessons from those failures and his wisdom because he turned around himself and his companies from doom.
People tend to listen to the wisdom or buy them from a validated source…
May be from someone who has failed once, then turned himself into a success and then broke his failure stories with lessons from his failures. And that’s why people remember their name, and their companies for time immemorial.
Now what happens, when a onetime failure who has not managed to turn into a success gets his post on “Celebrate failure” success…
i) People flock to read that blog to not gain some insights but to seek some gratification that this guy is more screwed than me. They are not going to buy his wisdom because he has not validated his lessons, by working on them and then turning himself in to a success, in the next round.
ii) The blog gets all the eye-balls.
iii) People out of tendency and courtesy and after feeling real sorry about him/her start commenting like “ Hard luck”, “Try better next time”, “I am so much inspired by you, I would definitely do a startup”, “I am sure you are going to succeed next time”.
iv) The poor guy since now he has nothing else better to do, again out of sheer courtesy, keeps on replying to each and every comment on his post, like “Thank you so much” , “Thank you for your kind words” etc
v) The guy feels good till the moment the comments keep on coming, once the comments have stopped, he is back to his miserable self.
vi) Next day is worst for him, the entire world knows that this dick has been such a miserable failure and apart from some sorry comments nothing else has come out of the entire exercise.
vii) As for people, they are eagerly waiting for the next sorry story.
That’s what all these “Celebrate failure” posts do for the poor guy, make his life more miserable, nothing good comes out of it either for the people who have read the post (they would never at the hindsight take his lessons, as it has not been vindicated), or the guy about whom the post has been written (he receives nothing more than pitiful comments), all that comes out of it is some pretty decent rise in traffic for the blog/site.
So please stop such fallacy. Stop “Celebrate “failure “posts!
ps: image courtesy - quoteswave.com